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communicating the msu brand: SPARTANS WILL

In the increasingly competitive world of higher education, the need to present a cohesive brand experience across all channels and touch points is more important than ever to an institution’s ability to differentiate and achieve its objectives, including student and faculty recruitment and attracting funding. Participants in this five-part series will gain a thorough understanding of the elements and workings of the MSU brand platform, as well as specific insights for aligning college and unit communications for maximum impact.

Intended audience: Certificate series for university communicators, others holding primary communications responsibilities in their unit, and those interested in learning more about the essential elements of the MSU brand.

There is no charge for the program and all sessions are facilitated by MSU Communication and Brand Strategy staff.

Note: Individuals wishing to attain MSU brand certification must attend all five sessions. Other participants are welcome to sign up for individual sessions of interest, though registration priority will be given to those seeking certification. 

To register for these sessions please log into EBS Portal, click on the "My Career & Training" tab, then the "Courses for Employees at MSU" tile and register for each individual session.

Sessions:  

BRAND COMMUNICATIONS AT MSU

Topics include: What is a brand? “Stronger Together” and the MSU brand platform.

 

MSU BRAND ELEMENTS

Topics include: Logos and marks, visual identity at MSU (typography, color, etc.), and licensing and the brand.

 

MESSAGING

Topics include: Identifying key messages, tone, the art of the headline, and aligning with the brand.

 

DIGITAL IMPACT

Topics include: Web standards, video and photo basics and social media (channels, guidelines, and tips).

 

LIVING THE BRAND

Topics include: Your Spartan Experience and working with CABS.

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